Credit Card Processing Equipment Tips

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What does Way Systems offer?

Are cash registers still viable today?

What does Exadigm offer?

What is an Internet payment gateway?

Does my business type dictate what equipment I may need?

What is the best way to ensure I get the right payment gateway equipment?

Are there any changes in card reader technology coming down the road?

Is there a key feature of POS systems I need to be aware of?

What is a wireless credit card terminal?

What can I use Nurit for?



What does Way Systems offer?
Are you a merchant who takes your business on the road a lot? Want to accept credit cards and other electronic payments, but you're not always near an Internet connection? Way Systems has thought of that. With the Way Systems Mobile Transaction Terminal (MTT), you get mobile technologies and the ability to make a POS transaction. The Way Systems MTT even has a PIN function that allows consumers to punch in their password. Simply slide the debit, credit or smart card along the magnetic strip on the side of the phone and conduct a transaction as you normally would. If you need to print a receipt, Way Systems has made sure that its MTT is compatible with the Way printer.

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Are cash registers still viable today?
With the advent of online and eCommerce business models, the role of the traditional cash register is quickly changing. Brick and mortar establishments that do not interact with the World Wide Web are decreasing in numbers, as are applications for the stand-alone cash register. As hybrid establishments gain a larger role in retail commerce, the equipment manufacturers that support online, portable wireless credit card processing, and similar electronic payment transactions are changing the shape and functionality of the equipment used at the point of sale. A few years ago, it was common to find a traditional cash register on a store counter, along with a card swiper, PIN entry device, a manual card impresser, and other ‘specialized gear. Today, we see more integrated systems with a PC-based POS, a serial-driven electronic cash drawer, integrated card reader and receipt printer doing all functions at a lower cost than before. If your business is still using a cash register, it’s time to call a company like Ignite Payments to transition your establishment to the 21st Century.

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What does Exadigm offer?
Many industries -- retail, food services, events venues -- have unique circumstances that can make accepting payment a challenge. Exadigm, which Ignite Payments Ventura County works with, offers varying degrees of credit card processing equipment for all types of businesses. For instance, are you a retailer that hosts sidewalk sales? By purchasing an Exadigm terminal, you can also go wireless with a mobile POS solution. Does your event venue promise its visitors that they won't miss a minute of the game? That means you have to bring the transaction for food and beverages to them. With Exadigm's Pay-at-the-Seat technology, your vendors can make a card-based transaction in the stands. Work with Cardservice Ventura County to obtain these business tools and make payment transactions easy for you and your customers.

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What is an Internet payment gateway?
It is important to know what an Internet Payment Gateway is and what it can do for your online business. The term collectively refers to the systems, equipment, and services that provide the ability for a business to accept and process Internet-based payment transactions. The basis components of an Internet gateway are: ∑ An Internet connection ∑ An Internet Merchant Account, such as Ignite Payments ∑ A secure channel encryption ability to protect the transaction from fraud, such as VeriSign ∑ Appropriate credit card processing and reading equipment from ICVerify ∑ A Website, store account, or software linking you to an online auction site or marketplace, like eBay or Yahoo Stores. With these basic tools and services, you can join the ranks of hundreds of entrepreneurs that have taken advantage of the retail revolution afforded by the Internet and eCommerce.

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Does my business type dictate what equipment I may need?
What is your business? The answer to this seeming simple question can be the driver for many decision factors as you plan your plan and develop your business. Among these factors is what payment processing equipment will best serve your business – and especially – your customers. It doesn’t matter what industry you are in or what market segment you serve, because payment by credit card and related means, whether electronic or manual, is a key component to practically every enterprise in the 21st Century. To help you determine a business type and the appropriate hardware to consider, first look at your mode of operation. Are you a traditional business, often called ‘brick and mortar’ with a majority of your customer base appearing in person at your location? Or, are you a virtual or eCommerce entity that principally serves your customer base via an electronic interface, such as the Internet, Website, or as a participant in an online auction or marketplace such as eBay, Yahoo Stores, or Buy.com to name a few? One other business type, possibly the most common, is a combination of the previous where some markets or products are served electronically, while others are housed in the traditional model. The importance of this determination to hardware choices is relatively straightforward. For example, a business with a significant brick and mortar existence would require a card reader in order to process credit and debit card transactions. A virtual business never handles the customer’s card, and, as such simply requires a point of sale (POS) terminal that eases the handling and verification of card number for both parties. Business type also impacts hardware choices if the POS is part of a portable credit card machine, or taken to wherever the customer may be.

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What is the best way to ensure I get the right payment gateway equipment?
Setting up or expanding an online or hybrid eCommerce business involves the selection of numerous systems and components to accomplish a critical function – online transaction processing. Merchant service providers, such as Ignite Payments, offer extensive suites of equipment, matched to software and service packages that are designed to satisfy the online transaction function. Finding the right mix for your application can save you money, please your customers, and lead to growth and prosperity. One place to start is with your payment gateway equipment. First determine the modality of the needed transaction/payment gateway terminals. Will you be operating from a fixed base, such as a brick and mortar facility, or virtual store? Will you need to go to the customer to transact business, as in a cabdriver, trade show vendor or the like? This will establish whether wireless technology (a portable credit card terminal) or hard-wired equipment is needed. Then look at the anticipated or desired transaction volume. This variable will determine the level of sophistication your merchant account will need to provide for you. A final determinant may be the speed of the Internet connection you plan to access. If it is a low or moderate speed link, then one class of equipment will serve best. If you plan to use a high-speed connection, other classes of equipment will be required. Additionally, if a backup, such as a dial up connection, is needed, still other gear may be desirable. In any case, careful research and close coordination with professionals like Ignite Payments will save you money and position you for growth.

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Are there any changes in card reader technology coming down the road?
Card reader technology has been moving along at a rate commensurate with the general equipment of eCommerce. The old card impresser is passť and the standalone reader and telephone verification terminal is not far behind. Integrated readers, installed in the terminal that also serves as a cash drawer and point of sale workstation is the norm. However, more changes are on the way as the age of the ‘smart card’ arrives. The smart card, or intelligent card, or ‘chip card’ are names used for the new, more secure, payment cards using the EMV standard. EMV is an acronym representing the three companies that led the development of the technology, Europay, MasterCard, and VISA. Other companies have adopted the standard and are working with the consortium. Soon all card transactions will use this new technology and some card processing equipment manufacturers, like Exadigm, Nurit (Nurit 8000), Way Systems are incorporating smart card capability into their countertop and portable systems. Make sure you and your equipment are prepared.

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Is there a key feature of POS systems I need to be aware of?
A computer is an absolute requirement when selecting equipment for your Internet gateway. Without effective transaction interface software, that computer is just a machine. Transaction interface refers to the link between the customer, payment, inventory, and accounting business function areas. This interface is known as a ‘point of sale’ system or POS and is typically a piece of installed software at the main counter, in the back office, or in the call center – wherever you do business. Originally, it was simply the cash register and many still retain similarity and functionality to that ‘old standby’. A word of caution as you search for an appropriate POS for your business; make sure the system you select is compatible with as much of the wonderful technology available in today’s high-tech world. This ensures your system can grow with you and your business for as long as possible. Unfortunately, some POS systems on the market today are still based on DOS, the original Microsoft operating software that preceded their flagship Windows technology. Ignite Payments, however, is proud to deal in equipment, software, and services that are designed to provide each customer with maximum performance, functionality, and expandability.

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What is a wireless credit card terminal?
Modern technology and, especially, the Internet have opened new horizons in every aspect of our lives. Few of us have not sampled the wonders of e-mail, the World Wide Web, or eBay. Now these same technologies are opening formerly closed doors for commerce using wireless technology. Wireless, in computer terminology, is the transmission of digital data between computerized devices, over short distances, using radio frequency energy. Home wireless networks use this technique as an alternative to the hub and Ethernet wire method of data transfer. Our cell phones and Blackberries do it by sending phone calls to a conveniently located cell tower for introduction in to the land-based phone system we’ve relied upon for decades. The Internet ‘hot spot’ is an establishment, area, or facility that has a general purpose Internet gateway provided for the use of the general public with wireless-equipped laptops and other computer devices. Now the retail world has joined the party with wireless credit card terminals. A wireless credit card terminal enables the mobile retailer or other enterprise to achieve greater sales volume and profitability by taking the point of sale to the customer, regardless of location. Imagine a street vendor accepting credit cards for food, drink, or goods whenever and wherever an event occurs. A tow truck operator can make a road service call and get you on your way quickly and receive payment for services in near real time. Be smart, use Ignite Payments as your provider of wireless terminal equipment and take your box with you to bigger profits.

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What can I use Nurit for?
You want to give your customers the convenience of using their debit cards at your business. But doing so requires them to enter their PIN. Nurit is a trusted is a trusted product from Verifone. The Nurit 8000 is a portable solution that allows consumers to swipe their credit or debit card, even gift cards, and make a quick and secure electronic payment. The Nurit 8000 is lightweight, making it easy to hand to your customer when they enter their PIN. According to Verifone, the Nurit product allows you to accept credit, debit, loyalty, gift and smart cards.

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Services by Ignite Payments.

The Ignite Payments name, trademark and logo are owned by Ignite Payments Corporation. All other trademarks, service marks and trade names referenced in this material are the property of their respective owners. The Ignite Payments Agent Program is operated by Ignite Payments International, Inc. Ignite Payments International, doing business as Ignite Payments, is a registered ISO/MSP of Wells Fargo Bank, N.A., Walnut Creek, CA. American Express requires separate approval. Ignite Payments Ventura County is an independent agent for Ignite Payments International.
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